Vitry Paris

Graphic design, an ongoing collaboration · 2023 —

Rolling out the identity of a manicure brand founded in 1795 across its packaging, trade shows and materials.

Vitry Paris has been making manicure products in France since 1795. The brand has a solid identity; my job is to make it hold up on everything else: boxes, packaging dielines, trade-show panels, pictograms, product visuals.

role Graphic design, an ongoing collaboration 2023 —

what

Packaging
Editorial design
Trade-show materials
Print production

The trade-show panel: the portrait, the logotype and the staged products.

The Les Eaux Mémoires range: four fragrances on one dieline, with cutting and folding marks.

It is precision work more than invention: a box dieline is drawn with the printer's cutting and folding marks, a range of four fragrances has to live on a single template, a guarantee stamp has to stay legible printed at two centimetres as well as at two metres. You learn to finish files, not only to draw them.

The online shop's shipping boxes, in several sizes.

The “Lifetime guarantee · Made in France” stamp, in French and English.

A retouched product visual for the trade show and the web.

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